Include your recipient’s name, be succinct, and include something personal about yourself that humanizes you and connects you to them. Include the action you want them to take-call you, email you, set an appointment, etc.Ī letter of introduction may include the same information as a flyer, but the impression has more lasting power. Use a long letter (one page) to let potential clients know about your desire to help, the services you offer, and why you’re the best agent to help solve their problem.
If you’re new to real estate, they’re an effective way to get your business off the ground. In one paragraph, your goal is to have the seller call you-that’s it.
As implied, these letters are short, direct, and to the point. Focus on benefits: Elaborate on what they get out of doing business with you.Īs for the types of letters, you can try your hand at a short letter.Grab their attention: Start with something that will make them want to keep reading.Know your audience: Address their needs and values.But don’t let that stop you from starting with something simple.
AGENT MAILINGS PROFESSIONAL
When writing a direct mail letter, remind yourself that you are a real estate agent and not a professional marketer. As the writer, you’ve achieved the most difficult task facing all direct mail marketers: You got the recipient to open the envelope! Tips for writing a handwritten direct mail letter It doesn’t even matter that it’s a handwritten marketing letter. Couple it with a handwritten letter, and you’ve made a lasting impression. In a world of spam folders filled with impersonal emails, a handwritten letter is considered and often treated like a rare and valuable gift.Īnd it clearly stands apart from the pounds of direct mail consumers receive each year.Ī handwritten envelope nearly guarantees your direct mail advertising is opened.
You see your name in the greeting and begin to read. There, on real stationary, is the same ink you first noticed on the envelope. It’s rarity, exclusivity, and tangible uniqueness compel you to open it before anything else. They’ve stopped whatever they were doing to take paper and pen in hand and dedicate their limited time and energy exclusively to you. Someone, somewhere, has separated you from the crowd. You immediately sense this message is something special.
Perfectly placed in the top right corner is a real stamp. The envelope looks unlike any of the others in that morning’s mail, and the address is written in real ink from a pen. On the consumer side, the same source reported that more than 90% of promotional mail is opened and read across generations:Ī handwritten letter will let clients know that they are important to you. Logically speaking, marketers don’t throw good money after bad. In 2022, one source reported that of 158 B2C and combined B2B/B2C companies surveyed-including real estate companies- 86% either increased or maintained their direct mail use in the last twelve months. There are numerous studies available touting the popularity and effectiveness of direct mail marketing, but one number stands out. And it can be an affordable and profitable addition to your marketing plan either on its own or coupled with a digital campaign.Īnd there are ways to help ensure your direct mail advertising makes it past the trash can and into homes where it can stay for days or even weeks. In most instances, direct mail can be automated. One reason direct mail marketing for real estate agents works is its local nature.ĭirect mail marketing is also a marketing strategy that is scalable.
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